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Interview with Kike Ramírez, coordinator of the Digital Arts and Experience Design One Year Course

The audiovisual realm, along with new technologies, paves the way for endless, increasingly complex, projects. A circuit to be explored which brings together sound, video, 3D image, interaction and innovation, along with the new tools offered by the internet and mobile applications.

The programme, coordinated by Kike Ramírez and fully taught in English, provides students with a global view of the sector and contemporary digital culture. All of this is rounded off with participation in international festivals, the development of projects with companies and tutorials aimed at the final project.

A pioneering course in Spain, whose guidelines have been forged at the IED Madrid, in collaboration with the most renowned professionals in this new experimental realm.

A new edition of the Digital Arts and Experience Design One Year Course. What changes do you bring this year?
Following the success of 2016, where we managed to consolidate the training model, this year we want to add some key points that are relevant today, both for the generation of interactive pieces and installations and for communication. For example, a basic introduction to Fullstack development (web technologies), design and manufacturing in our Fab Lab space. There, the student will have contact with 3D printers, laser cutting machines, milling machines, etc., and we will delve into the philosophy of the Internet of Things, the development of mobile applications, etc.

The program will now be offered in English, another of the big changes this year, to work in the "native" language of the sector and reach a wider audience.

How is the course organized?
Despite the extensive and complex syllabus, the course is divided into six modules: audio / image / interaction / business / communication / digital culture.

While the theoretical aspect is a fundamental part of the programme, we work on projects from the first day, so that the students can continually apply what they learn and gain experience from the start.

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What is, in your view, the differential value of this training program?
I can think of many. It is a very unique training program, but I would emphasize three differential aspects:

1) An ambitious syllabus: the student learns to work with audio, video, 3D, hardware, software, etc. And it is complemented with knowledge of digital culture and communication / business, so that projects are not mere "technical devices". The aim is for all students to gain a solid cultural foundation, which will result in proposals which communicate and bring up interesting questions, resolving problems. And obviously the fact that it is logistically and economically solvent and consistent, as well as being communicated successfully. Basically it is what the market has demanded for a long time.

2) A year to address this syllabus. Our One Year course does not aim for the students to become experts in everything, but they will get to know the tools and techniques needed to apply knowledge to practical and concrete projects. We will not provide them with extensive and "static" knowledge that will become obsolete in six months, but, rather, our proposal entails teaching them to learn, to seek the necessary information, to investigate on their own, and upon completion of the course to continue to work with a specific logic, following their own path.

3) No prior knowledge is required. Every year we train students who come from very different sectors: design, architecture, music, engineering, etc. While having prior knowledge helps, it is not mandatory. In fact, students who come from "non-technical” backgrounds, despite their initial fears, are the ones who most enjoy the course and get most involved in the projects. They get excited when they are able to develop hardware or software systems, a virtual 3D environment or high quality audio-visual contents, which they can apply to an artistic / creative environment.

What role is played by global experience design at present?
All sectors, from art to communication, TV, theatre, and of course marketing, among others, are changing their models, to offer "richer" experiences, increase interaction with their audience / customers, establishing a two-way communication which used to be impossible for logistical and technical reasons.

Moreover, the good news for our graduates is that there is a wide range of services in this area. Today, few companies have the "know-how" needed to successfully address such projects, which is generating (and will generate even more) growing demand for professionals.

 

Digital Arts and Experience Design One Year Course
Start: january 2017
info@madrid.ied.es // +34 91 448 04 44

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