On the 7th of February Marisa Santamaría, head of Institutional Relations and Projects at IED Madrid, along with the European partners of FIT2COM and the European Footwear Confederation, presented the evolution and key-moments of the breaking concept that brings together footwear, comfort and health at the International Footwear Fair in Düsseldorf.
Germany, Romania, Portugal and Spain, with the close collaboration of Belgium, form part of this project based around three axes: the National Education Ministry, a national footwear association and an avant garde school in each country. Since 2015 IED Madrid works with the Ministry for Education, Culture and Sport and Inescop (Instituto Tecnológico del Calzado y Conexas), contributing its extensive experience as a teaching centre and taking part in the development of research on trends, to drive the industry. With the FIT2COM project we also seek to encourage the creation of a new professional profile within the footwear industry, with European-wide homologated training.
The International Trends Unit at IED Madrid is coordinating this project led by Marisa Santamaría, in partnership with Lili Pavlinova, the supervisor in charge of ensuring that the results fulfil EU regulations.
FIT2COM is not the first experience of IED Madrid with European research projects in the footwear industry. In 2013 it was part of the INGA 3D program, along with the Technical University of Iasi Gheorghe Asachi, Salford University, Inescop and the Virtual Campus and Red 21 companies. Founded by the Leonardo da Vinci program, the result was the creation of tools and material to enable teachers and professionals to use Icad 3D+, a footwear design program. On this occasion, Lili Pavlinova was the coordinator of the project, representing IED Madrid during the two years it took place. The work developed at INGA 3D received the Success Story prize given by the Education and Culture Directory of the European Commission.