A show, fashion, trends, cocktails, tapas and trap: these were the ingredients of the Jägermeister Fashion Contest by IED Madrid, a great celebration on Thursday 22 February which brought together over 200 people in Vallehermoso Market. A unique location for an event that featured the multi-faceted actor Brays Efe as master of ceremonies.
After preparing the prototypes under the tutorship of Juanjo Gómez, designer and teacher at IED Madrid, the big moment arrived for the finalists: the designs of Marisa del Hoyo, Camila Rocha, Álvaro González Castellano and Javier Serrano Pérez paraded in front of an audience hungry for new styles and a panel composed of Elena Vilabrille and Jon Elorrieta, teachers from the Fashion area at IED Madrid, the influencer María Arcas and two Brand Ambassadors from Jägermeister.
The winning outfit was designed by Álvaro González Castellano, Scally: an elegant and modern proposal of straight lines that stands out for its transformable bomber jacket. The young designer received a cheque for €1000 and his design will soon be seen at Jägermeister events. Congratulations!
From IED, we would also like to congratulate Marisa, Camila and Javier; young people of undoubted talent that you should keep your eye on.