A Day in the Life
From the moment you wake up, design is everywhere in your life.
Almost without realizing it: when you eat breakfast, when you read the news on your phone, when you go to the subway, when you go into your office, when you book a ticket, when you download an application, when you go to the supermarket… Designing objects, services, clothing, decorating a room or dealing with the stage design of a play, creating a graphic identity for a company, the packaging for a product or a website for a brand of accessories… Behind all these creative processes stands a designer.
Designing the Future
Design has transformed the world, creating the culture and values that determine the future, and we as designers have been the agents behind that change. Today, the world is demanding the evolution of designers. Society will demand knowledge, challenges and new frames of reference from us when it comes to tackling future professional challenges.
A competent professional, constantly developing and growing, who is capable of leading and organizing the hyper-qualified teams that will be needed to tackle projects in the fields of robotics, applications and languages for digital platforms in the areas of social, health, transportation, smart cities, telemedicine, culture, security, etc. And, above all, in the design of services that will be demanded in all sectors based on the dizzying and paradigmatic changes that will take place in society in the coming years.
In this sense, the IED Madrid is firmly committed to becoming a point of reference for the training of this new generation of designers, providing them with the necessary knowledge, skills and tools that the projects of future society, culture and the market will require.
Dieter Rams, German industrial designer.
He has spent most of his working life for the consumer electronics company Braun (Braun Design), becoming one of its most prestigious designers and a clear reference point in the brand’s identity. Many of his designs, such as coffee-makers, calculators, juicers, radios, audiovisual products, consumer appliances and office products, have been displayed in museums worldwide. Let us look at some of his universal principles:
Decalogue of Good Desig
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetically pleasing
- Good design makes a product understandable
- Good design is honest
- Good design is discreet
- Good design is long-lasting
- Good design is consistent in its details
- Good design respects the environment
- Good design is design in its minimal expression
“Design is not only what you see, but how it works”
His obsession with excellence, originality and with offering products to consumers that they did not even know they needed, left an interesting legacy which is worth using as a reference point. The founder of Apple left us several lessons on design that forever changed the course of consumer technology. He was always clear about the importance of good design, a maxim that he applied to his products and to himself. He was able to combine creative, technological and human aspects, humanising technology, which becomes intelligent when it is intuitive, easy and attractive and not the other way around, when one has to learn how to use it.
Do you want to become a designer? This is where you need to be. Choose from all the training programmes in Design (Interior and Product), Visual, Fashion and Management at the IED Madrid and find what best suits your profile and your professional interests.
And, if you have any doubts or questions, please come and meet us or call us on 91 448 04 44
Cover image: IED Flat exhibition. IED Design.