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Summer Course in Digital Strategy and Social Media

Summer - 4 weeks

Social networks have turned into the place where brands interact with their target customers and represent a great opportunity to participate in the client’s life.

    Summer Course in Digital Strategy and Social Media

    The Digital Strategy and Social Media Summer Course lasts 4 weeks.

    Course Objectives: • to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. • to learn to develop a social media strategy for any brand or institution. • To learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. • To delve into existing channels and to learn about regulations and professional deontology.

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    Objectives

    • to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager.
    • to learn to develop a social media strategy for any brand or institution.
    • to learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations.
    • to delve into existing channels and to learn about regulations and professional deontology.

    Course file

    Summer Course in Digital Strategy and Social Media

    • Type of course : Summer
    • Language : Español
    • School: Management
    • Start date: 01 July 2019
    • Duration: 4 weeks
    • Timetable : Afternoon-Evening Monday to Thursday from 16.30 to 21.30; Friday from 16.30 to 19.30
    • Attendance: in-person
    • Qualification: Private At the end of the course the student will receive an accrediting certificate.
    • Directed to : Students of last years of career, graduates in Marketing, Communication or Public Relations, professionals who want to be updated in the digital world, and users of Internet (social networks, blogs), who want to enter and to know the necessary tools to Develop digital communication strategies aligned and integrated with the global strategy of any brand or company.
    • Admission process : It is necessary to present an updated CV.
    • Enrollment rate: 700 €
    • Course Fee: 2300 €

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