Online Course Creative Process in Product Design

Online Course - 6 weeks

  • School: Design

  • School: Design
  • Start date: 17 October 2022
  • Language : English

    Online Course Creative Process in Product Design

    Introduction to the Creative Process in Product Design. You will learn how to display your creativity, project your products and communicate your ideas with the IED methodology and the masterclasses of renowned professionals.

    IED Testimonials


    Alvaro Catalán de Ocón is a product designer trained at IED Milan and Central Saint Martins in London. He has received numerous awards all over the world and his designs can be found in prestigious galleries and shops such as Rossana Orlandi in Milan, Mint and The Conran Shop in London, and Le Bon Marché and Merci in Paris, among others. He combines his work as a design consultant for companies with the production of some of his own designs.

    Course description

    The creative process in product design introduces and develops the creative thinking and the design project methodology, inherent to a designer. Each product designer follows a series of steps in their creative process that serve to develop an ideashape it and turn it into a product or a service that responds to the needs of the user and that is successful in the market.

    It is a personal process but it starts from a structured methodological basis that IED certifies as the key to success for designers. This design methodology is currently adapted to digital formats for collaborative work, making the online environment the new space for creativity and innovation.

    The 6 modules of the Creative Process are:

    1. Context
    2. Trends
    3. Inspiration and Ideation
    4. Creation
    5. Project + Prototype
    6. Communication


    Who is it for?

    The course is aimed at all those who have a vocation for the creative disciplines but have never been able to go deeper into their methodology, their secrets and their tools. It is also for all those who want to explore the lands of creativity, understand them and discover in them a possible professional development towards creative companies or creative profiles that are increasingly in demand in the labour market.

    • For those who are passionate about the world of fashion and the world of creativity
    • For those who are interested in knowing how the creative processes are developed in the Fashion Industry
    • For those who are interested in redirecting their professional career towards creative disciplines
    • For those who are interested in improving their knowledge of disruptive thinking methods


    • To understand the creative process in Product Design.
    • Discover how great designers create and develop their creative proposals.
    • Learn the steps to get inspired, generate ideas, build them and communicate them
    • Apply a method that allows creative talent to be strengthened and deployed

    Course program

    The course is divided into 6 weekly modules that the student discovers gradually guided by the teachers and tutors of the course.

    The 6 modules of the creative process are:

    1. Context: Evolution, characteristics, analysis and current strategies in the Fashion Sector.
    2. Trends: Origin, background, and analysis of trends to decode them, and how to use them in the creative process.
    3. Inspiration and Ideation: References in the creative process. Difference between references and inspiration images, visual literacy method, selection and classification. The concept map.
    4. Creation: Phases and characteristics of a fashion collection, strategies for approaching the research phase and transforming it into the starting point of your personal idea.
    5. Project and Prototype: The concreteness of the project and the prototyping process.
    6. Communication: Processes to identify the most effective communication strategies to transmit the qualities and differential values of the proposal.


    Our teachers are active professionals with a long experience working with the IED. They are familiar with our methodology and will complement the course content with synchronous classes, mentoring sessions, participation in forums, reviews and feedback on the activities.

    Claudia Solé Huizi

    Diseñadora de Producto. Marcel Wanders

    Degree in Product Design - IED Barcelona. She has participated in innovation projects at CERN, VidaCaixa I+D and the Bullifundation. For the last three years, she has been working as a designer at Marcel Wanders studio in Amsterdam, working for international brands such as: Laufen, Louis Vuitton or Natuzzi Italia.


    Collaborating in this course:

    Gerrit Jan Veldman

    Product Designer-Manual Thinking

    Teacher in the subjects of: Ideation and Creation

    Sebastián Alberdi

    Independent Design Advisor. Product Innovation expert & Lecturer-Remiro Design

    Teacher in the subjects of: Project and Communication

    Campus IED Forward


    Course file

    Online Course Creative Process in Product Design

    • Type of course : Online Course
    • Language : English
    • School: Design
    • Start date: 17 October 2022
    • Duration: 6 weeks
    • Timetable : Afternoon-Evening
    • Attendance: e-Learning
    • Qualification: Private
    • Enrollment rate: 660 €

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