Introduction to Fashion Marketing and Communication

Online Course - 6 weeks

  • School: Fashion

  • School: Fashion
  • Start date: 17 October 2022
  • Language : English

    Introduction to Fashion Marketing and Communication

    Become the professional that brands need. Learn how the fashion world, consumers, and sales channels are changing through new technologies.

    Course description

    The fashion industry, as well as the beauty industry, is undergoing a profound transformation to adapt to the emergence of new consumers and sales channels thanks to new technologies. Brands need profiles that understand this transformation.

    The course offers a first approach to what they are and how the strategic marketing and branding of a fashion brand and/or beauty products or services should be oriented so that the communication process with the market is as efficient as possible.

    Through the development of a 6-step action plan it is possible to achieve visibility in the sector’s media using effective and accessible resources, as well as tools for creating content on social networks, measuring its reach or e-mail marketing actions without neglecting the possibilities offered by e-commerce.

    Throughout the course, the skills acquired will be gradually put into practice through exercises and activities that teachers and tutors will review through comments and feedback in real time.

    The 6 stages of fashion marketing and communication are:

    1. Strategic marketing
    2. The communication plan for fashion brands
    3. Branding and Storytelling
    4. The press agency and the showroom
    5. Digital entrepreneurship and new innovative formats
    6. E-commerce fashion and digital marketing

    Who is it for?

     

    This course is for you if you’re interested in developing brand strategy and communication for the fashion and beauty industries. It’s also for you if you want to explore and understand the fashion market and communication and find a career path increasingly in demand.

    This course is for you if you’re:

    • A professional who wants to understand the fashion and/or beauty world to join marketing, communication and/or retail departments
    • A fashion designer who wants to know how to manage and promote a brand in an increasingly competitive sector
    • A designer who wants to learn more about marketing and communication to better manage and promote a brand
    • A marketing professional who wants to learn more about the fashion and/or beauty world

    Objectives

    • To understand the creative process in Fashion Design.
    • Discover how great designers create and develop their creative proposals.
    • Learn the steps to get inspired, generate ideas, build them and communicate them
    • Apply a method that allows creative talent to be strengthened and deployed

    Porgrama del curso

    The course is divided into 6 modules that are taught weekly and that the student discovers gradually guided by the teachers and tutors of the course.

    The 6 modules of the creative process are:

    1. Strategic Marketing
    2. The communication plan for fashion brands
    3. Branding and Storytelling
    4. The press agency and the showroom
    5. Digital entrepreneurship and new innovative formats
    6. Ecommerce fashion and digital marketing

    Claustro

    Los profesores del curso son profesionales en activo con un largo recorrido de colaboración con el IED. Conocedores de nuestra metodología, complementarán los contenidos del curso con clases síncronas, tutorías, intervenciones en foros, correcciones y feedback de las actividades.

    María Giraldo Bombín

    Product management and fashion communication expert

    After studying cinematography and graduating in translation and interpreting, she landed in the world of fashion, where she focuses on the commercial side (product management and e-commerce) and communication (brand and content strategy). She has worked with companies such as PepsiCo, Consejo Nacional de la Energía, Grupo Recoletos, Tommy Hilfiger, Pull and Bear, Evelyn, L’Oreal, ACME, BuyVip, Centros SLINGS, Real Madrid, Trucco, Induyco, Excal, and Modalia.

     

    Colaboran en el curso:

    Maripi Robles

    Director of the agency No Solo una Idea.

    Teacher of the subjects: The communication plan for fashion and beauty brands. The press agency and the showroom. Digital entrepreneurship and new innovative formats.

     

    Projects

    Course file

    Introduction to Fashion Marketing and Communication

    • Type of course : Online Course
    • Language : English
    • School: Fashion
    • Start date: 17 October 2022
    • Duration: 6 weeks
    • Qualification: Private
    • Enrollment rate: 660 €

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