Introduction to Fashion Marketing and Communication

The fashion industry, as well as the beauty industry, is undergoing a profound transformation to adapt to the emergence of new consumers and sales channels thanks to new technologies. Brands need profiles that understand this transformation.

The course offers a first approach to what they are and how the strategic marketing and branding of a fashion brand and/or beauty products or services should be oriented so that the communication process with the market is as efficient as possible.

Through the development of a 6-step action plan it is possible to achieve visibility in the sector’s media using effective and accessible resources, as well as tools for creating content on social networks, measuring its reach or e-mail marketing actions without neglecting the possibilities offered by e-commerce.

Throughout the course, the skills acquired will be gradually put into practice through exercises and activities that teachers and tutors will review through comments and feedback in real time.

The 6 stages of fashion marketing and communication are:

1. Strategic marketing
2. The communication plan for fashion brands
3. Branding and Storytelling
4. The press agency and the showroom
5. Digital entrepreneurship and new innovative formats
6. E-commerce fashion and digital marketing

Los profesores del curso son profesionales en activo con un largo recorrido de colaboración con el IED. Conocedores de nuestra metodología, complementarán los contenidos del curso con clases síncronas, tutorías, intervenciones en foros, correcciones y feedback de las actividades.

María Giraldo Bombín

Product management and fashion communication expert

After studying cinematography and graduating in translation and interpreting, she landed in the world of fashion, where she focuses on the commercial side (product management and e-commerce) and communication (brand and content strategy). She has worked with companies such as PepsiCo, Consejo Nacional de la Energía, Grupo Recoletos, Tommy Hilfiger, Pull and Bear, Evelyn, L’Oreal, ACME, BuyVip, Centros SLINGS, Real Madrid, Trucco, Induyco, Excal, and Modalia.

Colaboran en el curso:

Maripi Robles

Director of the agency No Solo una Idea.

Teacher of the subjects: The communication plan for fashion and beauty brands. The press agency and the showroom. Digital entrepreneurship and new innovative formats.