The current panorama calls for products, services and business ideas that are consistent with the changes taking place and the new needs of our time. Since the global economic crisis of 2007 many concepts are transforming the world of for-profit and non-profit organizations. The Collaborative Economy, the Circular Economy, Triple Bottom Line, Open Innovation, Big Data, Service Design, Design Thinking, User Experience, etc. are all concepts that are attracting great interest in the business world, offering a great opportunity for professionals who are able to understand them and integrate them in organizations. The success of companies will depend on how they respond to this demand and how they integrate changes in their processes, products and services.
Our vision is to promote a professional and entrepreneurial profile with a differential value defined by the ability to ideate, prototype, implement and develop innovation through design in the most competitive companies, anywhere in the world.
The programme has been designed to provide access to all the fundamentals of research and the strategic process, including market and consumer research, data analysis and design thinking. In terms of the creative process, the courses will provide the necessary elements for inspiration, a multidisciplinary approach and the generation and development of ideas. On the executional side, it will promote the capacity of prototyping ideas to showcase their potential.
Overall, the programme has been designed to build a truly collaborative spirit between students, and offers a good mix of theoretical and practical sessions. Real challenges and real solutions are at the centre of the entire course. The objective is to create a tight connection with the real world, stimulate the critical debate and sharing and promoting an in-depth understanding of the best practices.
This programme enables students to develop their work in a cross-curricular way, in multidisciplinary environments, leading successful projects.