Master of Digital Product and Service Design

Master - 10 months

  • School: Visual Communication
  • IED Credits: 60

  • School: Visual Communication
  • IED Credits: 60
  • Start date: October 2022
  • Language : Español

    Master of Digital Product and Service Design

    The Madrid Master in Digital Product and Service Design trains future designers and consultants by providing them with an innovative outlook and the ability to conceptualise, design, prototype and communicate a digital product or service.

    This programme develops students’ spirit of innovation and the capacity to create value for companies by improving their products, services and digital interaction tools.

    Become a Service Designer by learning how to design and develop innovative digital products.

    Course file

    Master of Digital Product and Service Design

    • Type of course : Master
    • Language : Español
    • School: Visual Communication
    • IED Credits: 60
    • Start date: October 2022
    • Duration: 10 months
    • Timetable : Afternoon-Evening 14.00 - 18.00 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: Mixed
    • Admission process : CV, Carta de motivación para la realización de este curso, Portfolio (no superior a 3MB), link a website o blog propio, en el caso de contar con esta información. Entrevista personal.
    • Enrollment rate: 2500 €
    • Course Fee: 10300 €


    • Learn Service Design.
    • Identify the needs of people and consumers by applying the Human Centered Design Methodology.
    • Understand the industry and the range of digital products. Websites, mobile and interactive applications, etc. 
    • Learn to design experiences and user interaction (UX / IX) 
    • Experiment and design new models of services and systems.
    • Learn the methodologies necessary to optimise purchase processes and the use of Apps.
    • Become specialised in Graphic Design applied to digital products and Service Design.
    • Learn representation and communication techniques for Service Design.
    • Learn the tools and fundamentals of graphic design applied to digital products.
    • Incorporation of new technologies in service design and their means of interaction (AI, IOT, Blockchain, Data, etc).

    Professional Opportunities

    Our students are trained with a multidisciplinary approach that allows them to carry out their work in very diverse areas of visual communication and to make contact with peers and related companies:

    • Service Designer
    • Digital Product Designer
    • UX Product Designer
    • App Designer
    • Being part of the strategic consulting design team.
    • Designer of services for various sectors: tourism, banking, mobility, health, creative industries, retail, etc.

    Programme Leader

    Atahualpa Badillo

    Integral designer focused on the ideation, conceptualization and execution of ideas to generate relevant experiences for people. He has worked on different projects in the research, conceptualization and design of products and services in leading companies in the banking, telecommunications and insurance industries in Spain and Latin America. He is currently part of the team of The Cocktail as Strategic Design Lead.

    His passion is to be curious, always in search of inspiration in the themes that he is passionate about, such as creativity, technology and innovation.

    Lecturers & Visiting Professionals

    • Isabel Freyre
    • Laia Jiménez
    • Enrique Rodríguez
    • Marta Salvador López
    • Fran Vela
    • Pedro Lozano Alcolea
    • Alex Calero
    • Álvaro Marín
    • Stef Silva
    • Jody Parra

    Methodology of the Master’s Degree School

    By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market. 

    Online preparatory course: optional

    As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:

    • Presentation and portfolio
    • Methodology
    • Social Innovation
    • Photoshop *you will be able to take a level test at the start of the course
    • Indesign *you will be able to take a level test at the start of the course

    Elective subjects: IED credits

    In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.

    CoLAB: IED credits

    To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
    In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.

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