Master of Digital Marketing Management - Online

Master - 11 months

  • School: Management
  • IED Credits: 60

  • School: Management
  • IED Credits: 60
  • Start date: January 2023
  • Language : Español

    Master of Digital Marketing Management - Online

    Technology and digital media are radically transforming the economy and business reality, with new products, services and business models arising to challenge established theories and bring about a new paradigm.
     
    The consumer is no longer a static element at the end of the chain, and is now participating, collaborating, creating, funding, etc. The media are permeable and ubiquitous and communication is becoming much more complex and dynamic. In this context, mainly digital and global, the relationship between the different agents, consumer and business, has many facets and requires professionals with well-defined skills.

    Course file

    Master of Digital Marketing Management - Online

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: January 2023
    • Duration: 11 months
    • Timetable : Afternoon 18.30-22.30 h (Mon to Fri, 3 to 4 days per week)
    • Attendance: e-Learning
    • Qualification: Private A private certificate will be issued at the end of the course
    • Directed to : graduates or holders of diplomas in the fields of Communications, Marketing, Administration, Management and Business Management, Advertising, Art and Design. Professional experience will be valued
    • Admission process : CV / Cover letter Portfolio (up to 3Mb) / Website. Personal interview, if deemed appropriate by the teaching coordination
    • Enrollment rate: 2500 €
    • Course Fee: 8200 €

    Goals

    • Acquire the vision, strategic capabilities and tools of digital marketing
    • Direct and manage the area of ​​digital marketing at a business level
    • Acquire very broad skills that combine technology, analysis, strategy and design thinking
    • Understand the digital environment: its impact, challenges and opportunities from a digital perspective
    • Use creativity and innovation in the digitalization of processes
    • Understand the technology ecosystem in digital management
    • Conduct a digital marketing plan to reach customers and get the necessary engagement in the digital environment
    • Plan, manage and measure new advertising and digital communication
    • Get to know the legal aspects of digital communication
    • Learn to manage the new environment of marketing and communication based on data and its analysis

    Professional Opportunities

    • Head of Digital Marketing
    • Digital Marketing Manager
    • Social Media Specialist
    • Marketing Analyst
    • Content Strategist
    • CRM Executive

    Lecturers & Visiting Professionals

    • Daniel Díez
      Head of Digital en Newlink Group
    • Pepa Romero
      Digital Experience Director en Minsait
    • Miguel Orense
      Director SEO en Kanvas Media
    • María Novillo
      Digital Strategic en Good Rebels
    • Beatriz Calzada
      Performance Media Director en Performics
    • Kike Valdenebro
      Director de Innovación en Muskae
    • Eleazar Santos
      Director Digital en Good Rebels
    • Estefanía García
      Directora Ecommerce en Kiwoko
    • Mar Castaño
      Directora área Datos en Good Rebels
    • Alejandro Ditrolio
      Director Creativo en Cheil Spain
    • Carmen Loredo
      People 6 Culture Manager en We Are Social
    • Juan Fran Vaquero
      Director Creativo en Good Rebels
    • Paco Pérez Bes
      Partner en Ecix Group

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