Master of Communication, Marketing and Advertising Management

Master - 10 months

  • School: Management
  • IED Credits: 60

  • School: Management
  • IED Credits: 60
  • Start date: October 2022
  • Language : Español

    Master of Communication, Marketing and Advertising Management

    Do you want to know how to manage brands properly? How to develop, create and plan innovative and effective advertising campaigns? To know how to correctly position each product and service? Discover all the steps and processes from the drafting of the brief to the final design, from the establishment of objectives to setting the budget and assessing results.

    The Master of Communications Direction and Management, Marketing and Advertising stands out for addressing these and many other topics from a creative approach, where management criteria merge with creativity and design.

    With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 

    Course file

    Master of Communication, Marketing and Advertising Management

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: October 2022
    • Duration: 10 months
    • Timetable : Afternoon 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: Mixed
    • Qualification: Private A private certificate will be issued at the end of the course
    • Directed to : graduates or those with a diploma in the fields of Communications, Marketing, Administration, Management and Business Management, Advertising, Art and Design. Professional experience will be valued
    • Admission process : CV / Cover letter Portfolio (up to 3Mb) / Website. Personal interview, if deemed appropriate by the teaching coordination
    • Enrollment rate: 2500 €
    • Course Fee: 10300 €


    • Learn about the new market infrastructure and the role played by brands, agencies and consulting firms
    • Learn about new media, new platforms and innovation applied to marketing
    • Achieve optimal knowledge of brand reputation management, crisis prevention, pro-action and strategic reaction by companies
    • Learn methodologies relating to creative and conceptualisation processes
    • Develop skills and knowledge in brand research and strategy both for off-line and digital and social media
    • Put creative thinking to work in seeking alternative solutions to business needs
    • Learn how to devise and develop successful advertising campaigns
    • Analysis and management of the effectiveness of the different communication actions

    Professional Opportunities

    • Marketing Director
    • Innovation Marketing Manager
    • Brand Manager
    • Communications Director
    • Customer Services Director
    • Digital Researcher
    • Digital Content Creator
    • Press Officer
    • Community Manager
    • Creative Planner
    • Creative Director
    • Planner Strategist
    • Accounts Director
    • Digital Strategist

    Programme Leader

    Juan Fran Vaquero

    Creative Director of the digital consulting firm and agency Good Rebels. An advertising creative with over 15 years’ experience in the industry, he has worked in multinational advertising agencies, such as Saatchi & Saatchi, Tiempo BBDO and Grey Group. And in specialised digital agencies, such as Neo Labels and Arroba.

    Among other brands, he has worked for: Ikea, Comedy Central, Banco Santander, Toyota, Domino’s Pizza, Hoteles Meliá, El Corte Inglés and Cruz Roja.

    Juan Fran has a bachelor’s degree in Sociology with a speciality in Marketing and Advertising from the University of Alicante and a Master’s Degree in Communication Management from the UCAM.

    Lecturers & Visiting Professionals

    • José Vidal
      Experto en Marketing Digital en Banco Santander
    • Teresa Martos
      Growth & Client Success, Innovation Leader en Findasense
    • Arantzazu Martínez
      Socia en Agencia Arroba
    • Pedro Jesús González
      Director y Responsable del área de Publicidad en Good Rebels
    • Marta Sobrino
      Responsable de Marketing y
      Comunicación para Consultora KPMG
    • Gastón Martínez
      Picnicker en The Picnic Brand Building by Doing
    • Chema Gutiérrez
    • Ana Caderot
    • Miguel Gómiz
    • Jorge Solís
    • Teresa Martos
    • Juanmi Díez
    • Miren Martínez
    • Carmen González
    • Cristina Alonso
    • Rubén Sáez
    • Pablo J Vizcaino
    • Ingevor Olvera
    • Sergio Ramirez
    • Juanma Sepulveda
    • Alex Bolumar

    Methodology of the Master’s Degree School

    By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market. 

    Online preparatory course: optional

    As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:

    • Presentation and portfolio
    • Methodology
    • Social Innovation
    • Photoshop *you will be able to take a level test at the start of the course
    • Indesign *you will be able to take a level test at the start of the course

    Elective subjects: IED credits

    In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.

    CoLAB: IED credits

    To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
    In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.

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