Do you want to know how to manage brands properly? How to develop, create and plan innovative and effective advertising campaigns? To know how to correctly position each product and service? Discover all the steps and processes from the drafting of the brief to the final design, from the establishment of objectives to setting the budget and assessing results.
The Master of Communications Direction and Management, Marketing and Advertising stands out for addressing these and many other topics from a creative approach, where management criteria merge with creativity and design.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.