Blended Master in Branding and Visual Identity

Blended Master - 9 months

  • School: Visual Communication
  • IED Credits: 60

  • School: Visual Communication
  • IED Credits: 60
  • Start date: 20 January 2022
  • Language : Español
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    Blended Master in Branding and Visual Identity

    The Blended Master in Branding and Visual Identity provides the strategic vision and sensitivity required by the work and profession of a graphic designer.

    A designer’s work is not limited to seeking out visual solutions: each commission and each client requires a particular analysis and strategic and project approach. Only through direct contact with professionals can a personal frame of reference be built in order to guide designers when they have to tackle projects in the future.

    Course file

    Blended Master in Branding and Visual Identity

    • Type of course : Blended Master
    • Language : Español
    • School: Visual Communication
    • IED Credits: 60
    • Start date: 20 January 2022
    • Duration: 9 months
    • Timetable : Morning-Afternoon Online module: from 20 January to 14 April 2022. Face-to-face module: from 25 April to 22 July 2022. Online module: from 13 September to 15 December 2022. On-site classes: Monday to Friday from 09:00 to 13:00 and from 14:00 to 17:00.
    • Attendance: Blended
    • Qualification: Private / A private certificate will be issued at the end of the course
    • Directed to : graduates in the different branches of Design, Fine Arts, Communication and Advertising, as well as all those who, with professional experience in sectors such as advertising or communication, want to start in the world of graphic design. The master is specifically designed for those who are looking for a complete training in the area of graphic design in a short period of time and are attracted by the world of design and communication.
    • Admission process : a selection will be made on the basis of CV / Motivation Letter / Project Portfolio (max 3Mb)
    • Enrollment rate: 2500 €
    • Course Fee: 9500 €

    Goals


    • Train a professional who is capable of conceptualizing, developing and executing a complete brand design with success 
    • Bring the students closer to the real and current context of the work of a designer 
    • Give students an idea of the areas in which they will develop their work as designers: corporate identity, brand and strategy, web design and new digital media, publishing design and typography, among others 
    • Master specific tools in the context of design 
    • Encourage and guide the creative potential of the students towards a working methodology and project development that manages to capitalize and monetize on each of their creative processes 

    Professional Opportunities

    • Editorial designer
    • Art director
    • Layout designer
    • Freelance designer
    • Applications or web designer
    • Creative director

    Programme Leaders

    Koln Studio

    Koln Studio is a graphic design and visual communication studio founded in Madrid by Daniel Fuente and Pablo Mariné. Since its creation in 2014, it has carried out its work in different areas - campaigns, visual identity, printed publications, web design, web development and digital design - with the aim of achieving innovative solutions adapted to the needs of each project.

    Its visual language, based on the fusion of styles and the re-reading of classic and avant-garde design, offers recognisable signs of identity: conceptual solidity, transgressive use of typography and experimental spirit. Its clients are companies (HBO Spain, Estrella Galicia, Movistar +, ABSOLUT, ) and institutions (Madrid City Council, Barcelona City Council, Matadero, World Pride, Ministry of the Interior, La Caixa Foundation).

    However, Koln Studio's work is not limited to these commissions. Since the start of its journey, it has explored paths of collaborative and self-produced creation, breaking into the artistic and contemporary scene through experimental projects. The most important of these are Retina, a pop-up curatorial platform, and Aquellos que esperan [Those who wait], a multidisciplinary proposal that approaches the identity processes of the peripheries of Madrid and Paris through the language of photography, documentation, design and spatial intervention.

     

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