Master of Creative Direction for Retail

Master - 10 months

  • School: Design
  • IED Credits: 60

  • School: Design
  • IED Credits: 60
  • Start date: October 2022
  • Language : Español

    Master of Creative Direction for Retail

    The Master of Creative Direction for Retail integrates the design of spaces and commercial strategies with the development of a brand identity. Through the experience of leading professionals in the retail and interior design industry, students will learn how to develop projects that meet the current needs of retail companies in order to increase sales and convey brand identity.

    With its mixed format, this qualification will allow all students to learn, participate and be part of the IED community in person, in the physical classroom and virtual classroom, and remotely.

    Course file

    Master of Creative Direction for Retail

    • Type of course : Master
    • Language : Español
    • School: Design
    • IED Credits: 60
    • Start date: October 2022
    • Duration: 10 months
    • Timetable : Afternoon-Evening De 18:30 a 22:30 (Lunes a viernes. De 3 a 5 días a la semana).
    • Attendance: Mixed
    • Admission process : CV, Carta de motivación para la realización de este curso, Portfolio (no superior a 3MB), link a website o blog propio, en el caso de contar con esta información. Entrevista personal.
    • Enrollment rate: 2500 €
    • Course Fee: 10300 €


    • Define design, communication and production strategies for brands, products, services and/or collections.
    • Understand the methodology and processes related to the development of a retail project.
    • Gain knowledge about the characteristics of spaces, lighting, audiovisual media and Retail.
    • Master the tools for dissemination and communication in all aspects relating to a retail product and brand identity.

    Professional Opportunities

    • Retail Creative Director (online and offline)
    • Creative Director for retail in commercial spaces, shop windows and points of sale
    • Creative Director in the design of consumer experiences (Customer Experience)
    • Creative consultant for the creation of new product brands
    • Retail art director (product photography, visual identity, etc.)

    Programme Leader

    Javier Jiménez Iniesta

    Javier Jiménez Iniesta is an architect and since 2013 he has directed Studio Animal, a design studio based in Madrid and Barcelona specialising in interior design projects and ephemeral architecture.  He combines his professional activity with teaching and academic research.

    The work of Studio Animal has been catalogued in the biannual Arquia Próxima Awards and it has also been awarded several national and international awards, such as the Pasajes-Iguzzini Prize, the Fad Awards of Architecture and Interior Design (finalist and shortlisted), the ADG Laus Awards (Bronze) and the International Media Award in China (winner).  The studio’s work has appeared in various specialised publications, such as OnDiseño, Frame, Detail, Abitare, Architectural Digest, Interiors, Proyecto Contract and Diseño Interior.

    It has recently been included in the list of the best interior designers in Spain according to Architectural Digest magazine, and it is currently designing the new VIP Area of the Arco 2021 Fair.

    Studio Animal tackles the development of proposals related to ultra-contemporary thinking and its relationship to the environment in which we live in. The redefinition of spaces and atmospheres that breathe is the backbone of its work; in pursuit of a super-optimistic future for the potential inhabitants of its architectural designs. With a progressive specialisation in the design of all types of interior spaces, Studio Animal moves from the small scale of industrial design to the planning of a brand’s image and the comprehensive design of spatial proposals, offering custom-design projects for each client, always under an architectural .

    Methodology of the Master’s Degree School

    By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market. 

    Online preparatory course: optional

    As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:

    • Presentation and portfolio
    • Methodology
    • Social Innovation
    • Photoshop *you will be able to take a level test at the start of the course
    • Indesign *you will be able to take a level test at the start of the course

    Elective subjects: IED credits

    In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.

    CoLAB: IED credits

    To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
    In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.

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